What’s Wrong With Strategy?

The Missing Link


Over the last half-century strategy has become the pre-eminent business discipline, always associated with the responsibilities of senior executives and always associated with organizational or business success.

Similarly within MBA programs, considered by most people as the pinnacle qualification in business, strategy subjects are often seen as the capstone subject with all other disciplines being subordinate to them.

Then of course, there’s the weight given to two or more years of experience working in a “top tier” strategy consulting firm which, in many quarters, seems to be considered as better preparation for a senior executive position than 10 or more years experience working in industry.

But is all this adulation really warranted? 

This white paper takes a look at the concept of strategy and whether it merits its place at the top of business thinking and education. 


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