Is Linking Strategy to Demand Management Worth the Effort?
Oliver Wight’s latest white paper tells the story of two companies – one company that links Demand Management to strategy via its Integrated Business Planning process – and one company that does not. Author and Demand Management expert Todd Ferguson, contrasts the financial performance of the two companies. He also compares the culture and quality of work life in the companies. For the successful company, the white paper describes the steps taken to link strategy to Demand Management – and the financial improvements that were achieved.