Marketers typically optimize and measure their digital campaigns by impressions, clicks, and purchases. But the goals of many campaigns are not ad clicks or eCommerce purchases on their own site. So how can a marketer properly optimize and measure the impact of their digital campaigns?
Jumpshot’s Campaign Optimization helps marketers optimize performance while a campaign is running, or quantify the impact by measuring and attributing consumer behavior from anywhere online.
Download the eBook today and discover how Clickstream data reveals previously inaccessible online behaviors to prove the holistic impact of your campaign.