Insight is everything to succeeding in today’s global economy. The company with access to key business drivers and market risks ahead of the competition can act more quickly and effectively. Researching and compiling that information is critical, especially since its impact on decision making for future sales revenue.
Customer demand is vital. Many risks affect demand—a new product or disruptive technology, a leadership change at the buying organization, and the customer’s financial strength and stability, to cite a few. The challenge is accessing this information quicker than competitors to effectively act upon the insight.
