Today’s customer is at the center of every business transaction and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to leverage that change, every company needs a better understanding of the journey; one that is an infinite engagement rather than a linear process.
Drucker’s quote on the right may seem to be an obvious statement, but many companies traditionally focus on the first half of that statement to the detriment of the latter part. It could be argued that keeping a customer is more important than finding a new one. For a repeat customer is often an engaged customer.
Read the report to find out more.