What are the top 3 content formats that B2B buyers seek out to research a purchase decision?
The 2016 top 3 content formats that B2B buyers seek out to research a purchase decision include: Events (70%), Webinars (65%) and White papers (66%) according to the 2016 Benchmark Report form DemandGen.
With more decision makers than ever involved in the buying process, it is imperative that you reaching the relevant people with the most applicable content specific to their role.
The most effective content tactics are Webinars (66%), Case Studies (65%0, White Papers (63%), Videos (62%) and Research Reports (61%). Which matches up with the main B2B buyer preferences:
- Research Studies/Reports
- Case Studies
Joining us for the webinar is our Pedro Yiakoumi and lead generation marketing executive Ravary who have worked with 100's of clients to produce highly engaged effective lead generation campaigns in the form mentioned above.