Analytic techniques like clustering and predictive modelling can answer many questions, such as how well you know your customers, what they buy, and what product groups they will purchase. These techniques can be used to group similar customers and make relevant offers and recommendations to them.
Join Senior Data Scientist at TIBCO, Ana Costa e Silva who will show you how to understand customer behaviour from your historical data to create models so that you can use it to predict future customer behaviour. This webinar will look at real world examples and show you how you can turn your customer insight into action and your customers into fans.
In this 45 minute webinar, Ana will present two use cases:
● Delivering the right offers at the right time
● Understanding churn