The Money Story: Seven Deadly Stiflers For CFOs to Avoid

Do you know your organization's money story?

CFOs today are dealing with more pressure than ever: there's more data to sift through, more visibility into the role, more responsibility for decision making, and more accountability if things go wrong financially. CFOs must be able to dive into the details -- the per-unit economics that drive revenue or contribute to loss, as well as the metrics indicating financial viability or instability -- and turn them into the organization's "money story." Each organization's money story is different, but each one drives decisions about how to increase market share and profitability in a highly competitive global economy.

Do you know your organization's money story? CFOs who cannot discern their money stories might as well retreat to the back offices of yesteryear -- before they're forced to do so.

During this Webcast, Dan Miller, general manager with NetSuite and former three-time CFO, will discuss how finance executives can avoid the seven deadly sins that lead to financial failure. He will share his tips on:

  • Using data to better understand what's really going on in the organization;
  • How to make informed, insightful, and assertive decisions that drive profitable business growth; and
  • The best way to convey decisions to investors, executives, and business units alike.

Welcome Christiana

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Continuing Professional 

Education Credit

Webcast Inquiries: For inquiries as well as complaints concerning this Webcast, you are welcome to call (888) 250-5719.Please note that only those who attend the live Webcast will have the opportunity to earn continuing professional education (CPE) credit in connection with this Webcast.Field of Study: Specialized Knowledge and Applications
Level: Intermediate
Prerequisite: None
Advance Preparation: None required
Delivery Method: Group Internet-based
Recommended CPE Credits: One   CFO Publishing is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

About the Speaker

Christiana Parisien

Webcast Producer Intern at CFO


Christiana Parisien's LinkedIn page offers daily stories geared specifically for finance executives. Coverage includes original reporting on new accounting standards, recent capital-raisings, risk management, and professional career development. The site also features proprietary benchmarking tools and calculators, plus a full set of related directories, special reports, and buyer’s guides. In addition, provides complete online editions of CFO magazine.

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