The Digital CFO: How Advances in Technology are Reshaping the Role of Finance

During this Webcast, we will discuss the application of new technologies in Finance

The emergence of new technologies, such as the cloud, Big Data, analytics and mobile, are fundamentally changing the way companies do business.  CFOs in particular recognize that among the best areas of their organizations where they can apply these technologies is within the finance function.  Yet, as always, they are also looking to ensure measurable returns on their investments.

During this Webcast, David Axson, managing director with Accenture's strategy practice, will discuss the application of new technologies in finance and how finance leaders are realizing tangible business outcomes from their investments.  From this Webcast you will learn:

  • How finance teams are using cloud-based systems to increase their operational flexibility while reducing costs;
  • Why the finance function is emerging as the source of analytics that organizations depend on to make informed decisions; and
  • How new technologies in general can contribute to raising not only the productivity but also the value of the finance function within your organization.


David Axson, Managing Director, Accenture

David Axson is a Managing Director with Accenture's Strategy practice. He has more than 30 years of finance and consulting experience and has worked in more than 40 countries, specializing in strategy, finance and technology.  He is the author of a number of books, including The Management Mythbuster (Wiley 2010) and Best Practices in Planning and Performance Management (Wiley 2003).

Prior to joining Accenture, David was a co-founder and chief operating officer of The Hackett Group, where he developed many of the firm’s market-leading benchmarks and also helped lead the company from start-up to IPO during his 12 years with the firm.  He also served as Head of Corporate Planning at Bank of America.  Prior to moving to the U.S. in 1991, David worked for A.T. Kearney, Deloitte, Haskins & Sells and Lloyds Bank in London, England.

About the Speaker

Joe Fleischer

Webcast Producer with CFO Publishing


Joe Fleischer's LinkedIn page offers daily stories geared specifically for finance executives. Coverage includes original reporting on new accounting standards, recent capital-raisings, risk management, and professional career development. The site also features proprietary benchmarking tools and calculators, plus a full set of related directories, special reports, and buyer’s guides. In addition, provides complete online editions of CFO magazine.

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