Profit Oriented Sales & Operations Planning

Products With Large Numbers of Options and Variations

Sponsored by SAP

Customer expectations, requirements, and preferences drive supply chain processes of many high-tech manufacturing companies. The demand and supply planning processes need to be flexible and responsive to support challenging service levels for highly customized products. This flexibility is best supported with 2 high level complimentary processes – Supply Planning and Demand Planning. The Demand Planning process is most robust when leveraging statistical and trending forecast methods – at unit, revenue, and cost levels. The Supply Planning process must be sensitive to dynamic Attach Rates, master data bills of material (establishing lower level dependent demands), as well as the insights of supply chain professionals with regard to supplier responsiveness and transition planning.

The ideal combination of tools and processes in this space will give S&OP professionals a “crystal ball” to best establish an alignment of supply and demand within their business. Learn how EMC is using elements of SAP Integrated Business Planning to handle hundreds of options in a flexible and interactive planning environment that supports simulations and scenarios to align demand with supply while meeting financial goals.


Joe Collins, Director of Operations, EMC

  • Management of Global Materials, including budgeting direct material spend
  • Delivering IT applications and business process changes supporting Corporate S&OP
  • Management of Cost Accounting and Inventory, including external audit support
  • Leading Corporate S&OP process from both Manufacturing and Finance organization
  • Establishing a high-tech service business, selling to a publicly traded company

Krishna Mamidipaka, Co-Founder, Bizbrain Technologies LLC

  • 20+ years Technology Management experience in small and large companies
  • Led New Production Introductions for HANA Apps, Mobile, CRM and DSiM at SAP
  • Responsible for building Supply Chain / Technology platform at Fresh Direct
  • Industry vertical experience in High Tech, CPG, E-commerce, Telecom and Steel
  • Engineering background complemented by MBA at Rutgers.

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