Linking Marketing Analytics & Big Data

How do you manage to combine the two?

Big data will be the next game changer for marketers, but some will gain more advantage from it than others. Because of the automated tools that are available for mining data today, many executives assume that they will be able to easily uncover trends that weren’t previously visible. But analytics involves more than just knowing the facts. 

In the upcoming webinar on March 20th, guest speaker David Meer will discuss key success factors for building “better hunches” about customers using Big Data, how to develop theory-based approaches for analysis and a set of real-world case studies from his extensive career in marketing analytics.

About the Speaker

David Meer

Partner

About the Sponsor

Strategy& is a global team of practical strategists committed to helping you seize essential advantage. We do that by working alongside you to solve your toughest problems and helping you capture your greatest opportunities. These are complex and high-stakes undertakings—often game-changing transformations. We bring 100 years of strategy consulting experience and the unrivaled industry and functional capabilities of the PwC network to the task. Whether you’re charting your corporate strategy, transforming a function or business unit, or building critical capabilities, we’ll help you create the value you’re looking for with speed, confidence, and impact.  We are a member of the PwC network of firms in 157 countries with more than 184,000 people committed to delivering quality in assurance, tax, and advisory services. 

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