Improving Customer Centricity with EDF Energy

How EDF Energy Drives Better Customer Experience by Harnessing the Voice of the Customer

How EDF Energy Drives Better Customer Experience

We sat down with EDF Energy’s Head of Innovation Partnerships, Shetal Edwards, to get an inside look at how the company listens to and learns from the Voice of the Customer.

During this webinar, we focused the conversation around:

  • Industry disruption that has led to EDF Energy’s focus on improving customer-centricity
  • Tactics the company has implemented to engage over 6,000 employees across multiple business units
  • Outcomes and key learnings from their innovation challenges

About the Speakers

Shetal Edwards

Head of Innovation Partnerships

EDF Energy

Shetal works in EDF Energy’s Blue Lab innovation accelerator which is dedicated to making energy simpler and easier for Customers. She is responsible for developing their innovation ecosystem of start-ups, employees, partners, universities and experts who can support and contribute to this aim. A significant part of this running challenges (internal and external) which drive ideas into the lab. Shetal has over 20 years of experience working in business change and IT covering energy, financial services and consultancy organizations.

Amy Millard

Chief Marketing Officer


Amy is an accomplished marketing executive with a proven track record of implementing marketing and business strategies for SaaS software companies. She leads all strategic and operational aspects of marketing for Spigit’s global market, building on her 20 years of experience in software marketing.

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