From Administration to Strategy -- Use the Cloud to Transform Finance and HR

For some time, CFOs have been keenly interested in solutions that promise to connect administration, transactions, analytics, and decision making into a unified view that supports the strategic imperative of keeping organizations running smoothly and in the right direction.

However, many of today's organizations manage their financial, HR, and payroll data with multiple, disparate -- and often outdated -- systems and processes.

As a result, finance and IT teams are spending more time focusing on reconciling and reporting data than using it to drive strategic value across the enterprise.

Powerful, cloud-based financial and administrative systems are promising to change all that. With technology that integrates and automates data collection and reconciliation, finance and HR executives are discovering a new world of possibilities. Now, you can, too.

During this Webcast, you will learn:

  • The value of integrated financial and HR platforms to business agility and performance;
  • Why unified, cloud-based technology suites simplify processes and provide a "single source of truth";
  • How to leverage this unified view to reach across business units and geographies to improve decision making and create strategic alignment; and
  • How to develop actionable analytics with easy-to-use tools and processes.

The panelists for this Webcast are:

  • Ashley Johnson, CFO, ServiceSource
  • Mark Nittler, Vice President, Enterprise Strategy, Workday

About the Panelists

Celina Rogers, Vice President and Editorial Director, CFO Publishing

Celina Rogers is vice president and editorial director for CFO Publishing. In that capacity, she sets the editorial agenda for the company, including CFO magazine, and CFO Research.

In her ten years with CFO Publishing, Celina has researched and written on a variety of topics in business and corporate finance, including performance management, information technology, regulation, corporate governance and strategic decision making. She is a frequent speaker in the United States and in Europe on finance and business topics.

Prior to joining CFO Research, Celina served as an associate at Ropes & Gray, a leading national law firm, and as managing editor on the Boston College Law Review. A graduate of Boston College Law School and Harvard University, Celina is based in Boston.


Ashley Johnson
Mark Nittler
Vice President
Enterprise Strategy
Celina Rogers
Vice President
Editorial Director
CFO Publishing

The opportunity to earn continuing professional education (CPE) credit in connection with this Webcast is available only to those who have attended the live Webcast.

Those who attend the Webcast after the live Webcast has aired do not have the opportunity to earn CPE credit for this Webcast.

We invite you to stay tuned to for information about upcoming Webcasts that will offer attendees opportunities to earn CPE credit.

If you have any questions about Webcasts on, you are welcome to send an e-mail message to or call (888) 250-5719.

About the Speaker

Joe Fleischer

Webcast Producer with CFO Publishing


Joe Fleischer's LinkedIn page offers daily stories geared specifically for finance executives. Coverage includes original reporting on new accounting standards, recent capital-raisings, risk management, and professional career development. The site also features proprietary benchmarking tools and calculators, plus a full set of related directories, special reports, and buyer’s guides. In addition, provides complete online editions of CFO magazine.

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