Forecasting in the Now: Achieving Sustained Growth and Profitability with Leading-Edge Systems, Processes, and Practices

his Webcast will explore how leading-edge technologies, especially big data and predictive analytics

In a business environment in which volatility is the norm—not the exception—the many dimensions of effective forecasting are of critical interest to many finance organizations. Among their goals: To increase the accuracy and reliability of business forecasts; to extend the time horizon for reliable forecasting; to expand the scope of forecasts beyond revenue to include cost drivers and, ultimately, profitability; to increase the flexibility of forecasts to accommodate ad-hoc queries by business line, geography, product line, and other business dimensions; and to ensure that high-quality forecasts translate to action and form a sound basis for business decision making and resource allocation.

Achieving these goals is a multi-prong effort that takes into account the systems, processes, and people that support forecasting. This Webcast will explore how leading-edge technologies, especially big data and predictive analytics, can: 

  • Help companies make better use of available information about their business to improve forecasting;
  • Bring together finance, sales, and operations to support more effective, credible, and actionable forecasting;
  • Improve the efficiency of forecasting processes; and, ultimately,
  • Transform forecasting from a time-consuming exercise in negotiation to a bedrock of more effective business decision making, based on sound, expansive, well-sourced information and intelligent analysis.

About the Speaker

Christiana Parisien

Webcast Producer Intern at CFO


Christiana Parisien's LinkedIn page offers daily stories geared specifically for finance executives. Coverage includes original reporting on new accounting standards, recent capital-raisings, risk management, and professional career development. The site also features proprietary benchmarking tools and calculators, plus a full set of related directories, special reports, and buyer’s guides. In addition, provides complete online editions of CFO magazine.

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