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Driving Online Sales Success Through Digital Analytics & Deep Customer Understanding

Using Digital Analytics To Develop An Understanding Of Your Customers’ Interactions With Your Brand

Sponsored by Teradata

Whether you are in retail, travel, hospitality or another sector selling online, using digital analytics to develop a deep understanding of your customers’ interactions with your brand, and turning that insight into actions that drive sales and enhance the customer experience, is crucial to success today.  Join this webinar to hear examples of the digital analytics techniques used, and the detailed customer data underpinning them, that are transforming organizations’ rates of success through greatly increased revenue, loyalty and customer engagement.

Presentation #1 Lee Paries Vice President Americas Big Data & Analytics Practice, Teradata

In this era of always-on consumers and channel proliferation, digital analytics is evolving quickly and so must you if you want to stay ahead of the competition and profitably retain and attract your customers. Hear how analytical techniques are driving online sales success for organizations and get advice on how to get started, or step-up the pace, on your analytics journey.

Presentation #2 Gareth Powell Head of Web Analytics, J D Williams & Co Ltd (part of N Brown plc)

Leading UK omni-channel fashion retailer J D Williams & Co Ltd, owner of brands such as SimplyBe and Jacamo, has long been developing ground breaking uses of digital analytics to drive commercial success, including 35% year on year growth in the US market. Hear some examples of the analytical techniques used and the results achieved.

About the Speakers

Lee Paries

Vice President Americas Big Data & Analytics Practice

Gareth Powell

Head of Web Analytics

About the Sponsor

Teradata helps companies get more value from data than any other company. Our big data analytic solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data.  Teradata helps organizations leverage all their data so they can  know more about their customers and business and do more of what’s really important. Visit teradata.com.


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