Open Innovation is transforming the nature of technology development. To compete effectively in today’s business environment, firms are using strategic alliances to link their resources with the complementary resources of other world-class organizations. They are replacing the "not invented here" syndrome with the "invented anywhere approach". Unfortunately, many alliances fail. Managers must deal with the complexities of allocating rights to jointly developed intellectual assets, protecting proprietary know-how and trade secrets, linking decision-making structures and utilizing financial models that allow both firms to share the risks as well as rewards of collaboration. Dr. Slowinski’s 25 years of work on over 250 technology-based alliances led him to identify key best practices. He will present a set of simple, but powerful management tools and management techniques. Firms such as Unilever, Kraft, Mead Johnson, Merck, GSK, Roche, John Deere and Eli Lilly use these tools to increase the value their Open Innovation initiatives.
What you will learn: