China’s largest appliance maker faced major customer service, marketing, and technical challenges as it sought to successfully compete in a world where consumers are rapidly shifting to buying online. Using HPCC Systems, global technology company Infosys integrated more than 20 TB of data from 20 different online and offline sources to create a unified 360-degree customer view, which the appliance maker is using to drive better marketing and customer service.
Join Flavio Villanustre, Vice President of Technology for HPCC Systems and Mike Yang, Principle Technology Architect for InfoSys as they discuss how they implemented HPCC Systems to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors. Flavio and Mike will share insights on best implementation practices and the unexpected benefits of their big data implementation.
About the Speakers
Dr. Flavio Villanustre
Vice President Technology
LexisNexis® Risk Solutions
Mike Yang
Principle Technology Architect
InfoSys