2017 CFO Challenges

How Digitalization & Integrated Performance Management Transform The Role Of Finance From Reactive To Strategic

A recent survey of Fortune 1000 CFOs found that 81% believed they worked at companies that viewed their finance operation as a “strategic business partner”. The role of finance is rapidly evolving from a backward-looking accounting function to a forward-looking strategic advisor providing insight and direction for decision-making.

As their role evolves CFOs need to deal with a number of new challenges:

  • Responding quickly to complex, volatile market environments
  • Overseeing digitalization of the business using technology for competitive advantage
  • Tapping the opportunity of increasing amounts of data for analytics and insight
  • Empowering stakeholders seeking insight anywhere, anytime on any device

Modern integrated performance management addresses these challenges and helps CFOs transform the finance function. Join this interactive webinar and hear from our experts:

About the Speakers

Nick Castellina

Vice President and Research Group Director

Aberdeen Group

Nick Castellina is the Vice President and Research Group Director for the Aberdeen Group’s Business Planning and Execution practice. Castellina joined Aberdeen in 2010; with his primary research focused on the use of Enterprise Resource Planning (ERP) software. His enterprise applications research explores how ERP is used differently across industries, and how it can apply to all roles within the organization. To round out his research practice, Castellina leads yearly studies on Enterprise Performance Management, Business Process Management, Professional Services Automation, and project management. His financial planning, budgeting, and forecasting research has extended his coverage into more general financial management topics, including tax management, accounting, reporting, compliance, treasury and risk, and the office of the CFO. In addition to these topics, Castellina manages the analysts in Aberdeen’s Manufacturing, Supply Chain Management, Product Innovation and Engineering, and Financial Management & GRC research practices.

Ed Gromann


Jedox Inc.

As the President of the Boston-based Jedox subsidiary Jedox Inc., Ed Gromann drives the growth of Jedox in North and South America, develops the US Jedox team and ensures our customers’ ongoing success in the Americas. Prior to Jedox, Ed served as Director Technology Alliances at Tableau, leader in visual data analytics, where he executed go to market initiatives with Tableau’s most strategic technology partners and managed the global expansion of Tableau’s Customer Advocacy Program. Before joining Tableau in 2013, Ed served as Executive Sponsor for many of IBM’s largest customers as the Global Performance Management Solutions Executive at IBM Cognos. Another career milestone of note is Ed’s appointment as the Vice President Worldwide Sales Support and Services at TM1-developer Applix Inc. in 2004. Ed helped growing Applix Inc. customer base and revenues substantially, culminating in the acquisition by Cognos in 2007.

Kate Marshall

Director of Finance

DC Bar

Senior finance and operations executive offering 20+ years of experience in the not-for-profit and consulting industries. Provided strategic counsel to the Executive Director and Board on the overall management of an organization and executive oversight of financial management matters and operations. Attained in-depth executive management experience and a history of demonstrated success in financial management, budgeting, cash flow management, general business management, Board of Director collaboration, best practices implementation, risk management, grant compliance, and strategic planning. History of working with professionals in multiple countries and managing operations in several nations. Traveled to Canada, Kenya, and Tanzania for business reasons. Instrumental in generating $10 million in savings during career.
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