Customer centricity. A long held goal seldom achieved. In Forrester’s “Age of the Customer” however, the drive to become customer-centric is no longer a desire; it is a commercial necessity. And an urgent one! In order to achieve it organisations must have a full understanding of each individual customer as a complete omnichannel whole. The foundation required to achieve that is not just any data; it must be the right data and available at the speed of the customer i.e. right now.
Celebrus’ tagging-free software delivers customer data about individuals’ interactions with a brand’s digital channels in real-time. Alone, or in combination with other customer, business or operations data, this transforms the level of understanding an organisation has about its customers enabling them to become truly customer centric and achieve the business transformation required to succeed today. Now isn’t that refreshing!
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