Big data

Why Your Predictive Analytics Initiatives Fail & What To Do About It?

A lot of predictive analytics efforts in organizations fail for a variety of reasons. This talk will go through top reasons why this happens - technologically, analytically, and culturally. The presentation will also draw attention on the presenter's own experiences and outside case studies. The talk will also provide a practical set of the best practices and tips, to ensure you give your own efforts a better chance of success.

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Sheridan Hitchens
Vice President, Data Products

Sheridan has more than 20 years experience in Big Data, Analytics, Web, Product Management, Business Strategy and Organization Effectiveness. He is currently VP of Data Products at Ten-X, the leading online real estate marketplace in the United States.

He has also held positions at two leading online games companies, Kabam and Playfirst, where he has built out Analytics and Big Data groups from inception. Earlier on in his career, Sheridan worked at Procter and Gamble in the areas of Decision Support and Executive Information Systems. He also worked as a Managing Consultant at Towers Perrin where he led many business strategy and organizational effectiveness engagements for large companies.

Sheridan holds a Bachelor of Arts degree in mathematics from Cambridge University and an MBA from the Haas School of Business at the University of California, Berkeley, both with honors. 

Sheridan Hitchens
Vice President, Data Products

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