Where Digital Strategy & Customer Experience Meet

It’s very clear that digital transformation is upon us, and that companies, industry, and governments alike are scrambling to keep up with a change in expectations and in some instances, legislation. In this presentation, Christian Bowman explores options in dealing with the challenges of digital governance and market relevance. He will also discuss the importance of a strong vision and purpose and how this needs to be aligned with the rise of the customer and the jobs-to-be-done framework.