Where Digital Strategy & Customer Experience Meet
It’s very clear that digital transformation is upon us, and that companies, industry, and governments alike are scrambling to keep up with a change in expectations and in some instances, legislation. In this presentation, Christian Bowman explores options in dealing with the challenges of digital governance and market relevance. He will also discuss the importance of a strong vision and purpose and how this needs to be aligned with the rise of the customer and the jobs-to-be-done framework.
Christian Bowman has been Head of Customer Experience at Ladbrokes Australia since early 2016, in this role he is responsible for ensuring the brands marketing and digital strategies offer consumers have a seamless experience across all touch-points.