Video: Measuring The Most Engaging Content On The Web

Video has easily become the most engaging content on the web. From original shows to video ads and live events, videos have been drawing in huge numbers of online viewers. When it comes to measuring video success, however, it's not all about the total number of viewers or streamers. Come learn some tips and tricks about how to drive more valuable insights out of your video strategy.

Matt Lillig

Co-Founder

Matt Lillig has been in the analytics space going back 15 years to the early days of the web analytics pioneer, WebSideStory. Most recently, he spent eight years at Yahoo! holding a number of analytics roles that supported Yahoo's largest advertisers and properties. As a Team Lead for Video Analytics, his last three years were focused on supporting and consulting 1,000+ internal users on Yahoo's Video Web Analytics product. Prior to Yahoo!, Matt's roles included: Analytics Manager at Sony Style, Account Manager at WebSideStory, and Analytics Sales Consultant at Engine Ready. He's currently a Co-Founder at SimpleSavr, a mobile coupon solutions company.

Matt Lillig

SimpleSavr

Co-Founder

Matt Lillig has been in the analytics space going back 15 years to the early days of the web analytics pioneer, WebSideStory.

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