Using Data To Power The Journey To Modern Marketing
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What if you knew everything about your customers? Technology and data has advanced the way marketers reach out and engage with potential customers and marketing communication has evolved from batch and blast to the digital age where personalisation, metrics and measurement are prioritised. Today’s data experts and modern marketers are part of an exciting industry transformation, join this presentation to learn how we started our journey and the challenges we faced on the way.
Lee has over 10 years of experience working with data in media. In his current role he leads a data, analysis and insight team responsible for customer data, CRM, email and data analysis. Time Inc UK is the UK's leading consumer magazine and digital publisher. With iconic media brands and content built on amazing relationships and inspired conversations with millions of consumers.
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