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Using Data to Drive Strategic Change

In a world immersed in sports data, it is important to tell the difference between data overload and actionable data. The role of Performance analyst has evolved greatly over the years and with a view of complimenting the core skill set of the analyst, we at Munster Rugby setabout embracing data analytics in order to provide a deeper insight into performance outcomes and measurements. In conjunction with Rugbyanalyser54, we set about designing a data set or coding structure that would measure all elements of possession with or without the ball in order to “Paint a Picture”. Taking the emotion out of a result and concentrating on the hard facts of performance opens your eyes up to “ The Outcome” and focuses you in on the “The Process”. 

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George Murray
Head of Performance

George Murray was educated in Presentation College Bray and Dundrum College Co. Dublin. Prior to joining Munster in June 2002, George worked with the the Rugby Development department in Leinster Rugby. In May 2006, George was part of the management team that helped Munster accomplish their ultimate goal of winning the Heineken Cup on a memorable day in Cardiff’s Millennium Stadium. He has been an ever-present member of the back room team for Munster since June 2002 and has also worked as Performance Analyst to many Ireland U20′s and Ireland A sides, as well as working as the IRFU’s High Performance Analyst. He has naturally pursued coaching roles with Shannon RFC, Bruff RFC and is currently Head Coach with ambitious Limerick club Richmond RFC George enjoys Golf, coaching Rugby & playing soccer.

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