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Analytics

Using Data to Drive Online Marketing

- Have you Identified all your online advertising opportunities?

- How can you use data to leverage those opportunities?

Data allows us to combine key metrics such as audience and geography so that we can tailor ad formats and content for maximum ROI on marketing campaigns.

Jacinta Walker, Online Advertising & Inbound Marketing for Salesforce, talks us through the key components of making data-driven marketing decisions.

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