Using Content to Improve the Customer Journey
Content is becoming the key enabler for a great customer experience, we’ll explore the creation, tone and governance of content and how can we drive to the ROI of content
Wint is the lead at the Banks Content & Publishing team (40+) who create and deliver all content on barclays.co.uk, the secure banking site and mobile apps/presences. He drives content management strategy, tools and processes to ensure optimum performance and compliance to governance goals. Wint creates leading customer journeys to optimise service and commercial goals, define content strategies for all segments, sections and pages. Also, Wint is the main driver in self service help and support and leads SEO strategies.