Unexpected Delight: Creating What Consumers Don't Yet Know They Want
The ultimate consumer compliment is one simple sentence: “How did you know I wanted that?” Getting this outcome isn’t so simple. Will Papa, Chief Research & Development Officer at The Hershey Company, will talk about how to make this happen through the convergence of consumer knowledge and inspiring ideas. You can’t have one without the other. A successful innovator can bring together the whole picture:deep data and insights; a finger on the pulse; and creative, testable prototypes. Don’t ask consumers what they want, listen to what they say and observe what they do. That’s where deep insights into unmet needs intersect with great ideas and innovation professionals are inspired to create entirely new products that delight consumers and drive growth.