Turning Social Media Into Instrumentation
Call of Duty® is one of the biggest entertainment franchises of all time. Social media channels such as Reddit and Twitter are increasingly used by players to communicate with each other as well as Activision and its studios. In this talk I’ll cover several vignettes showing how we try to turn these channels into data we can use to inform decisions affecting Call of Duty®. Along the way I’ll cover specific techniques and software libraries as well as challenges in making this a production service.