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Turning Likes Into Leads: The Value of Social Media

Social media is transformative to marketing, yet measuring ROI is a challenge. I will share our approach to proving the value of social to the business.

Jennifer burnham
Jennifer Burnham
Salesforce
Director, Social Content Marketing

Jennifer is Director of Social Content Marketing at Salesforce.com, managing Salesforce.com's blog, content marketing and social channels. She is responsible for defining, executing and measuring strategies to engage the Salesforce.com community and its customers, and attract new prospects.

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