Turning Likes Into Leads: The Value of Social Media

Social media is transformative to marketing, yet measuring ROI is a challenge. I will share our approach to proving the value of social to the business.

Jennifer burnham
Jennifer Burnham
Director, Social Content Marketing

Jennifer is Director of Social Content Marketing at, managing's blog, content marketing and social channels. She is responsible for defining, executing and measuring strategies to engage the community and its customers, and attract new prospects.

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