Transforming An Icon: The Role Of Strategic Thinking In The Qantas Turnaround

After enduring the most competitive and challenging environment, and biggest financial loss in its 94-year history, Qantas has now returned to profitability faster than analysts expected. This transformation has reduced costs while at the same time improving operational performance and customer satisfaction. Using this recovery as a backdrop, this presentation will highlight the importance of clear and concise strategy and the significant role strategic thinking plays throughout the organization in complex turnarounds.

Kieran Duck
Strategy Manager
After initially joining Qantas in Group Strategy, Kieran Duck is now Strategy Manager in Qantas Engineering as it undergoes one of the most significant changes in its history. Over the past twenty years he has worked on strategy and transformation projects across a range of industries including financial services, technology start-ups, consumer electronics, transport and defence. Kieran brings a unique perspective that combines traditional strategic analysis with design thinking and a deep understanding of what is required to effectively implement changes.
Kieran Duck
Manager, Strategy

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