FOLLOW

FOLLOW

SHARE

Chief strategy officer

The Strategic Bottom Line: Economic or Environmental?

Richard will use the context of the Maritime Sector to discuss the challenges in deriving customer focused strategies where cost and environmental requirements appear to be in conflict. The presentation will explore strategic options which balance these (apparently) opposing forces against a backdrop of unprecedented market deterioration.

Richard bowcutt
Richard Bowcutt
Senior Vice President, Strategy, Rolls-Royce

Richard is currently the Senior Vice President - Asia Pacific for Rolls-Royces Commercial Marine Business. His responsibilities include executive leadership in the region, sales and customer relationship management. Richard is also responsible for Marketing, CRM and Key Account Management for the Commercial Marine business on a global basis. 

Prior to this appointment, Richard held the role of Senior Vice President, Business Development and Marketing for Rolls-Royce’s Merchant Marine Business with responsibility for the overall business Strategy and Marketing.


Interested in more ondemand presentations?

Subscribe to ieOnDemand
Timesmall

Read next:

Facing The Next 165 Years of Change

i