Raising Eyebrows And Subscriptions At The Economist
The Economist had a business problem, which it solved with a marketing strategy it calls 'brand-response'. In this presentation, Tom McCave, Audience Development Director at The Economist, explains how the publisher has used smart data, compelling content and programmatic media, to win lots of awards (and solve the big business problem at the same time).
To hear more about digital publishing strategy from industry experts like Tom at the Digital Publishing Innovation Summit this July 18-19 in New York.
Tom McCave is Global Audience Development Director at The Economist. In his role, Tom oversees new reader acquisition through digital and mass marketing channels at the top of the funnel such as TV, radio, digital display and paid social. This includes The Economist’s multi-award winning Brand Response campaign. Prior to working for The Economist, Tom held senior marketing roles at Thomson Reuters and Melcrum Publishing.