The Role of Culture in Digital Strategy
Be prepared for a presentation full of culture lessons. Joe will glide through this presentation giving you tips from his experience working in retail - an industry that is supposedly full of culture. You will learn the do's and don'ts of teaching, dealing with, coping with and experiencing culture in the workplace.
Joe Megibow is the Chief Digital Officer at American Eagle Outfitters. In his role, Joe has global P&L responsibility for the American Eagle and Aerie online businesses (desktop and mobile), ownership of omni-channel customer-facing technology, CRM/loyalty, online marketing, analytics, and customer service. Prior to American Eagle, Joe was VP and General Manager of Expedia.com, where he had P&L responsibility for the US with direct ownership of marketing, merchandising, and operations. In this role, Joe led the first year of growth in five years, and launched the successful "Find Yours" brand campaign.