The Rise of Wearable Tech: Connected Fitness, Data, and the Brand Marketing Challenge

Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. Each day millions of users plan, track and share their health and fitness data through the MapMyFitness websites, suite of mobile apps and hundreds of compatible 3rd party wearable devices. Find out how Under Armour and MapMyFitness are working together to solve brand-marketing challenges and advance the world of Connected Fitness through its comprehensive platform.

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Doug Ziewacz
Senior Director, Connected Fitness
Senior business executive with a track record of success in early and mid-stage high-growth companies. Leadership experience in driving advertising revenue, new business development initiatives, and marketing partnerships. Emphasis on integrated marketing programs, digital media solutions, and online advertising.

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