The User-Centered Newsroom

Why newsrooms are so terrible at building compelling digital products, and what they can do to get better at it. 

Aron philofer
Aron Pilhofer
Associate Managing Editor, Digital Strategy

Aron Pilhofer is Associate Managing Editor for Digital Strategy at The New York Times and is responsible for developing and executing the newsroom's approach to technology, new product, analytics and social media. Aron also is editor of the Interactive News desk, a 35-person team he founded more than seven years ago to blend journalism, social media and technology in new and innovative ways.

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