The New Economies of Content
Content is king now more than ever as not only content creators but marketers, advertisers, small and large businesses are tasked to create content -- online, mobile, video, social and otherwise -- in order to engage their audience and succeed in today’s increasingly digital world.
Rob Gelick is the Senior Vice President and General Manager of Digital Platforms for CBS Interactive Entertainment. In this role, he is responsible for developing cohesive CBS Interactive Entertainment experiences across multiple platforms including the web, mobile, social, video and gaming. Previously, Gelick was the SVP and GM of CBS Mobile, where he led up all aspects of the CBS Mobile business across more than a dozen CBS Interactive properties including CBS.com, CBSSports.com, CBSNews.com, CNET, GameSpot, and TV.com; as well as mobile development for The CW and CBS Paramount Television. He also managed licensing of CBS brands on mobile platforms, and oversaw all mobile-related video, advertising, games, alerts and interactive TV initiatives. Gelick joined CBS Interactive in 2008 as Vice President of CBS Mobile, overseeing operations and new business development.