The New Breed of Digital Talent – “Less Talk More Action”
Destination Digital– Don’t get left behind Companies need to take bold steps to evolve and embrace digital strategies from omni-channel, ecommerce, mobile, performance marketing. To transform their business, some companies are pioneers in attracting digital talent, others are playing catch-up. Digital talent is scarce, so taking steps to attract key players from outside whilst nurturing talent and strengthening senior management teams is essential. Digital presence and sponsorship at board level is key to drive a clear strategy, and the CEO should be the primary champion. But there will also need to be some trade-offs: attracting this “new digital breed” to your organisation may not be a comfortable ride.