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The Need for Product & Tech Focus in the Music Industry

We’ll explore how tech companies with strong product focus are shaping the way consumers interact with music content, and how the Music Industry can benefit from their example.

Mitchell pavao.001
Mitchell Pavao
SVP, Product & GM

Mitchell Pavao is a two-time entrepreneur and hands-on Product leader with 12 years experience building products and teams in the digital space. His career began as the tech co-founder of PureVolume Inc, an online startup which founded and operated purevolume.com, a popular music platform for indie & pop artists; and virb.com, a social network targeted at creatives. He successfully sold Virb and PureVolume to Media Temple (a GoDaddy company) and SpinMedia, respectively. Pavao went on to become the VP of Product at SpinMedia, where he headed up product for the company's entire portfolio of media properties, reaching over 40MM unique visitors a month. Pavao then went on to be SVP of Product & Technology at Myspace & its parent company Viant. While there, he lead Myspace's evolution, increasing visits to the site 460% year over year (comScore, Dec 2014). Mitchell is currently SVP of Product & GM of eHow at Demand Media, and a Digital Advisory Board Member at Innovation Enterprise. When time allows he likes to consult for tech startups, including a Y Combinator startup acquired by Google.

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