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Innovation

The Innovation Mind-Set

In his presentation Aleksander will draw on his experience accumulated across a number of organisational settings to talk about what he perceives as blockers and pitfalls to unlocking creativity and breakthrough thinking. He will then share his views on what we as innovation leaders can do to overcome some of these challenges touching upon mind-set, organisational set-up and tools to foster a Consumer centric innovation culture.

Aleksandero
Aleksander Olszowka
Chief Marketing Officer
Aleksander is a global marketing executive and brand builder with experience in FMCG and retail.  Throughout his career at Kraft Foods, Reckitt Benckiser and Yum! he has led several iconic brands and fostered innovation at various organisational levels including a role as global head of innovation for Reckitt Benckiser’s laundry detergent portfolio. In his current CMO role he is responsible for the overall brand strategy, communication and pipeline development for KFC in Central and Eastern Europe. Aleksander has broad cross cultural experience with a track record of launching Consumer centric innovation in more than 20 countries. He holds two masters degrees: one in International Business Management and one in Consumer and Organisational Psychology. He has an appetite and passion for discovering new cultures and has lived in the US, UK, Poland, Kenya and Germany. Outside of work he is an avid travel photographer, mountain biker and amateur chef.
Aleksander Olszowka
Yum! Brands
Chief Marketing Officer
Aleksander is a global marketing executive and brand builder with experience in FMCG and retail.  Throughout his career at Kraft Foods, Reckitt Benckiser and Yum! he has led several iconic brands and fostered innovation at various organisational levels in

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