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Strategy

The Edge of the Modern Frontier - How can a 150 year old brand stay relevant in today’s chaotic century?

Interesting things happen at the edge of the modern frontier… And Levi's has been living on the edge of the modern frontier since 1873. As the inventor of the original blue jean – the Levi's 501 – Levi's has always been about bringing new ideas through innovation. Over the years, the Levi's brand has helped shaped generations of youth culture with legitimate solutions in style, sustainability, and originality. In fact, there has never been a generation when Levi's has not been relevant and they have always been the leader in jeanswear since the beginning. In 1873, the edge of the modern frontier was California. Join us to learn how Levi's plans to continue its quest to find the modern frontier through new ideas and authentic innovation.

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