Strategy at Google

Big companies typically struggle with incubating new businesses in-house. Short-term investor pressures, disproportionate allocation of management mindshare to the core business, and a mere transplant of the mothership's culture are typical challenges, all of which choke off new incubations before they can grow. To help navigate these challenges, companies need to take an unconventional approach to measuring business success, planning execution and designing the underlying organization, until the incubation has fully matured.

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