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Strategy

"Stars","Platforms" and Data

The word disruptive is used too frequently to describe businesses that do things a little differently, or who have developed a “quirky feature”. Betfair however fundamentally transformed the wagering landscape with a totally unique business model – and one that is only possible in a digital age. 15 years on it is going from strength to strength, with some decisions along the way that have thrown up some fascinating strategic discussions.

Tim
Tim Moore-Barton
Chief Executive Officer

Betfair Australia is part of the world’s largest betting exchange - a truly unique wagering offering with market leading prices, the ability to trade in and out of positions, the ability to bet against (“lay”) an outcome as well as where winning customers are welcome.

Before transferring to the Australian business Tim worked for Betfair UK for five years where he was responsible for developing and implementing strategy across the Betfair Group, as well as taking a lead role in Betfair’s IPO in 2010.

He previously worked at Deloitte Consulting working across a broad mix of clients. 


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