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Smarter Marketing Through Social Data

With CRM programs, social connections, web analytics, location data, and listening queries, marketers have access to more information today than ever before. Wes Finley has worked on hundreds of social media focused marketing campaigns for The Coca-Cola Company. Learn the highs and lows of incorporating real-time data into traditional marketing practices. And hear about the unique programmatic media theories Coca-Cola is testing to generate more efficient marketing through measurement and metrics.

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Wes Finley
Global Marketing Operations Lead

Wes Finley is a Coca-Cola marketing consultant. For 6 years, Wes lead the global operations team for the Coca-Cola's social marketing network; responsible for the company’s social media platforms, including publishing, listening, analysis, topic tracking, measurement and collaboration. In January, Wes joined the AI startup Mariana in San Francisco to learn more about the intersection of machine learning and programmatic marketing.

Wes is passionate about social marketing, programmatic ad buying, big data, and artificial intelligence.

Wes Finley
The Coca-Cola Company
Global Digital Marketing Operations Lead
Wes Finley leads the global operations team for the Coca-Cola social marketing network. He is responsible for the company’s digital media platforms, including publishing, listening, analysis, topic tracking, measurement and collaboration. Wes has spent 5

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