Silos In A Big Organization: Addressing The Problem With Insight
This short presentation recognizes one of the challenges we face working in big organizations: that with our various teams and divisions, big businesses organize themselves into silos. Kevin Joyner, Digital Analytics Manager at the BBC, discusses the problem and shows how his team at the BBC used digital analytics to visualize it and to relate it to website performance. Solving the problems caused by silos is not as simple as just linking everything to everything else, but common metrics that focus on measuring joined up experiences can be a way to begin to address the issue.
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