Representing the User
With an 80% share of their market and a revenue model based on long term Estate Agency contracts, Rightmove has been on a search for the right application of Web Analytics. Reducing bounce rate or identifying an under-performing browser version are clearly important but haven’t been able to capture the hearts of the business leaders. This has led to us carving out a role for Web Analytics in representing the User. I will tell you about this journey and share the case studies of our Web Analytics initiatives.
Tomas has spent the last 5 years running the SEO and Analytics team at Rightmove.co.uk, one of largest UK websites. In that time he helped Rightmove establish the framework and the technology necessary for incorporating Web Analytics insights into strategic decision making and the tactical implementations on the ground.