Reinventing Live Event Ticketing
Live event ticketing, dominated by an incumbent for 30 years, is undergoing massive transformation. New channels and technologies have disrupted how consumers decide what events to go to, how they buy tickets, and even how they experience the event. In short, ticketing has become much more than a purchase to entry – it has become a platform for marketing and fan engagement. AEG, a global leader in live music and sports entertainment is reinventing ticketing. From strategic vision to tactical implementation, learn how AEG’s approach to ticketing is benefiting sports teams, artists, venues, and fans alike.