Supply chain

Proactive and Reactive – A Fine Balance In Automotive Supply Chains

Proactive and Reactive - the talk will explore the challenges surrounding retail planning and controls within the Chinese market, in particular for Overseas OEMs. It will raise for consideration how traditional Western market planning approaches may or may not be appropriate when forecasting demand, the Chinese market unique characteristics which need to be considered when working with dealers to retail plan and sell cars, the challenges around ideal stock cover and other planning techniques...

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