Performance Sport and the Era of Big Data

The growth in field based measurement technologies has led to an exponential growth of data delivery for practitioner, coach and athlete. For that data to become meaningful to performance it has to be converted to information – information to knowledge – knowledge to wisdom – and wisdom to performance. To accelerate this process, it is critical that there is a clear, evidence based performance model that drives all technology adoption, measurement approaches, data processing, analysis, display and feedback. The aim of the session will be to talk through this concept with some clear examples and help put ‘data analytics’ in its place to ensure the performance drives the process while the data supports it.