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Strategy

Peel With Care – Launching a Brand, While Sticking to Its Roots

A polyglot that is conversational in 5 languages, Sandhya has over 10 years experience in mining global insights to build consumer brand strategy. She is as comfortable discussing laptops in a Bombay chawal for Intel as she is identifying new product opportunities within the laundry category with LA consumers for Method. Seeing beyond what they say to the heart of what drives them, she is a master of converting observed consumer behavior into actionable brand applications. In her current role, Sandhya leads the core brand strategy and innovation for the tea business at Starbucks. She is responsible for driving global consumer and brand strategy, identifying go-to market strategies, envisioning new retail solutions, market validation, and product portfolio planning.

Sandhya starbucks.001
Sandhya Andress
Brand Manager

A polyglot that is conversational in 5 languages, Sandhya has over 10 years experience in mining global insights to build consumer brand strategy. She is as comfortable discussing laptops in a Bombay chawal for Intel as she is identifying new product opportunities within the laundry category with LA consumers for Method. Seeing beyond what they say to the heart of what drives them, she is a master of converting observed consumer behavior into actionable brand applications. In her current role, Sandhya leads the core brand strategy and innovation for the tea business at Starbucks. She is responsible for driving global consumer and brand strategy, identifying go-to market strategies, envisioning new retail solutions, market validation, and product portfolio planning.

Sandhya lives in Seattle and in her freetime, she co-publishes an entertainment podcast with over a half million listeners everywhere from London to Lebanon.

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