Prioritizing Digital Content: How to Determine which Content is Best for Your Organization
There are so many forms of content – social media, blogs, video, advertising, knowledge base and more – and a limited amount of time and resources to create, oversee and test them. Find out how File Right, the leading provider of online immigration document tools and services, determined which forms of content best supported and aligned with their various business initiatives, awareness campaigns and internal employee development programs to allow the company to effectively grow, test and innovate.
As Chief Communications Officer, Casey Berman leads FileRight’s corporate planning, spearheads its business and corporate development approach and helps steer its overall brand strategy. He is also Managing Director of the boutique San Francisco investment bank, Berman Capital. Casey joined FileRight from Schireson Associates, a strategic management consulting firm. He previously served as VP Operations and In-House Counsel at Workshare, a document comparison and security software company. Casey holds a BA from the University of California at Berkeley and a JD from the University of California, Hastings College of the Law. He also holds the Series 7 and 63 security licenses.